L'Oréal Paris has enlisted stars including Dame Dame Helen Mirren, Andie MacDowell, Jonathan Saxby, and Morena Baccarin to launch its latest YouTube campaign, The Roots Family, promoting the new Magic Root Precision Pen.
The mini web series follows the celebrity brand ambassadors solving 'hair woes' using 'a magic root touch up solution that works for everyone', and embodies L'Oréal's iconic phrase, 'Because You're Worth It'.